Scheduled — January 2027 · Fira Barcelona
Booth apparel, giveaways, lead-capture gifts and partner kits for a Serbian iGaming operator, supplier or affiliate network heading to ICE Barcelona at Fira Gran Via. We plan the programme in Belgrade and ship through our European freight partner.
ICE Barcelona runs at Fira Gran Via on the European side of the city, about fifteen minutes from Barcelona El Prat Airport (BCN). For a Serbian team flying direct from Belgrade Nikola Tesla Airport (BEG), the travel window is short (under three hours) — which compresses the production schedule. The merch programme has to be ready at the venue before the team lands, so Belgrade-based production is the natural choice.
The audience is the entire iGaming industry in one building — operators from Malta and Cyprus, suppliers from Sweden and the UK, regulators from Spain and Italy, and affiliate networks from across Europe. The merch budget is the only object that stays behind after the show closes. Whether the team is exhibiting under a Serbian operator brand or an affiliate network, the merch is the visible reminder of the conversation when the buyer is back at the office in Valletta, Stockholm, or Sofia.
Serbia's iGaming cluster around Belgrade and Novi Sad uses ICE Barcelona as the principal annual anchor for the year. The merch programme is the connective tissue — a notebook with the operator's brand mark that ends up on a desk in Valletta or Stockholm.
Polos and lightweight jackets branded with the operator or supplier mark on the chest. iGaming teams at ICE usually run a stand of two to six people, with shift changes between the hall and the meeting rooms. See our classic polo and softshell jacket specifications.
Lanyards, conference totes, branded notebooks, pens and reusable bottles specified for fast booth hand-out. The tote bag is the single most-requested item at ICE — operators and suppliers walk the floor for hours and need somewhere to put the materials they collect. See canvas tote and stainless bottle.
Power banks, charging cables and leather-look desk accessories reserved for qualified conversations. iGaming teams typically gate these behind a business card scan or a brief qualification question, so the packaging has to feel premium at hand-out.
Premium notebooks, insulated drinkware and compact gift boxes prepared by recipient tier. For ICE the VIP tier is usually the operator C-suite, the regulator, or the affiliate programme head. See our A5 leather notebook and engraved metal pen.
Production for an ICE Barcelona programme usually runs from our European production partners, which means a three-week lead for apparel and bags and a four-week lead for higher-volume giveaways consolidated from Asia. The European routing keeps the freight simple — a single consolidated shipment from the EU into Spain without customs paperwork on the EU side.
For Serbian exporters we prepare the standard export packet: pro-forma invoice in EUR, packing list with HS codes, EUR.1 movement certificate where applicable, and a commercial invoice with the Serbian exporter's PIB. Spanish customs paperwork is handled by our Barcelona logistics partner.
Fira Gran Via is a controlled venue with a marshalling yard at the back of the complex, and the freight window is normally limited to slots in the two days before the show opens. We reconfirm the slot with the venue logistics team the week before and label every carton with the stand number, hall, and named consignee. Hotel or local warehouse delivery is sometimes the safer option when the freight window collides with the team's travel day.
Currency and payment are quoted in EUR by default with RSD conversion on the invoice at the NBS middle rate on the day of issue. Serbian clients that invoice through PKS-recognised exporters can use the standard 30/70 milestone structure: 30% on order confirmation, 70% on pre-shipment inspection.
Fira Gran Via sits on the European side of Barcelona, about fifteen minutes from Barcelona El Prat Airport (BCN) and about twenty-five minutes from the city centre hotel cluster. Serbian exhibitors usually fly direct from Belgrade Nikola Tesla Airport (BEG) to Barcelona in under three hours, which makes the trip easy but compresses the production window for last-minute orders.
The ICE exhibitor manual specifies the badge types and access hours for the setup days. We do not invent badge types or freight slots — we read the manual and follow it. Where a detail is not in the manual, we leave it at city level and flag it for the client to confirm with the organiser.
For the merchandise programme itself, the most requested items in recent ICE editions were branded water bottles, lanyards, conference totes, and notebooks. The iGaming-flair tier — branded poker-card decks, dice sets, premium flasks — moves up the list for casino-facing stands. We propose the split based on the stand size and audience tier rather than a flat ratio.
Most Serbian clients we work with for ICE Barcelona are repeat exhibitors — iGaming operators, suppliers, or affiliate networks that have a fixed stand size, a booth team of two to six, and a tight production window. The merch programme usually sits with the marketing lead or the head of affiliates, and the production schedule needs to fit around the team's travel to Barcelona.
We run the project from our project management desk in Belgrade, with weekly status calls and a shared folder for artwork, proofs, and shipping documents. The on-site contact in Barcelona is usually the same person year-on-year, which simplifies the consignee and freight handover.
For Serbian iGaming teams that attend ICE under multiple brand names, we coordinate the merchandise split between the operator brand and the supplier brand, with separate packing lists and separate invoices. This is the most common arrangement for operators that run several supplier brands in parallel.
We do not promise official partnerships, speaker slots, or media passes. What we do promise is the merch programme being on the stand when the doors open, packed by recipient tier, with the Serbian company's branding on every item.
Eight weeks before the show gives the safest choice of products and branding methods. Shorter programmes are possible when stock is available in Europe and the Fira freight window is open, but the cost is usually higher and the selection narrower.
Yes, when the organiser or venue has confirmed the delivery window, freight route and named consignee. The freight slot at Fira Gran Via is usually limited to windows in the two days before the show opens.
Yes. Staff apparel, general giveaways, qualified-lead gifts and VIP kits are packed and labelled as separate allocations. We label each carton with the tier, the recipient count, and the on-site contact.
No. Corp-Merch is an independent supplier that helps participating companies prepare their own merchandise. We do not organise, sponsor or represent ICE Barcelona, and we are not affiliated with the event's owner or Fira de Barcelona.
Corp-Merch is an independent supplier to participating companies. This page helps Serbian iGaming teams prepare their own merchandise for ICE Barcelona 2027; it does not represent the organiser, the venue or any sponsor. ICE and Fira de Barcelona are referenced for event identification only.