Scheduled — London, UK
Booth apparel, giveaways, lead-capture gifts and partner kits for a Serbian operator, supplier or affiliate network heading to iGB Live London. We plan the programme in Belgrade and consolidate through our UK freight partner.
iGB Live London runs at ExCeL London, on the Royal Victoria Dock about forty-five minutes from central London by Tube and roughly the same from London City Airport (LCY). For a Serbian team flying out of Belgrade Nikola Tesla Airport (BEG) via a short European connection, the merch programme has to clear UK customs in the same travel window. That sequencing is the reason production in Belgrade begins eight weeks before the show floor opens.
The audience is dense — iGaming operators, suppliers, affiliate networks, payment providers, and UK Gambling Commission staff walk the halls looking for new sourcing partners. The merch budget is the only object that stays behind after the show closes. Whether the team is exhibiting under an operator brand or a supplier, the merch is the visible reminder of the conversation when the buyer is back at the office in London, Valletta, or Stockholm.
Serbia's iGaming cluster around Belgrade and Novi Sad uses iGB Live London as the UK and broader European touchpoint. The merch programme is the connective tissue — a notebook with the operator's brand mark that ends up on a desk in London or Stockholm.
Polos and lightweight jackets branded with the operator's or supplier's mark on the chest. iGaming teams at iGB Live usually run a stand of two to six people, with shift changes between the hall and the meeting rooms. See our classic polo and softshell jacket specifications.
Lanyards, conference totes, branded notebooks, pens and reusable bottles specified for fast booth hand-out. The tote bag is the single most-requested item — buyers walk the floor for hours and need somewhere to put the materials they collect. See canvas tote and stainless bottle.
Power banks, charging cables and leather-look desk accessories reserved for qualified conversations. iGaming teams typically gate these behind a business card scan or a brief qualification question, so the packaging has to feel premium at hand-out.
Premium notebooks, insulated drinkware and compact gift boxes prepared by recipient tier. For iGB Live the VIP tier is usually the UKGC representative, the operator C-suite, or the supplier head. See our A5 leather notebook and engraved metal pen.
Production for an iGB Live London programme usually splits across two locations: the apparel and bag orders run from our European production partners with a four-week lead, and the higher-volume giveaways (lanyards, pens, notebooks) come from Asia with a six-week lead and consolidated freight. We do not mix the two shipments into a single airway bill — apparel is the bottleneck, and giveaways absorb any freight slippage without delaying the stand.
For Serbian exporters we prepare the standard export packet: pro-forma invoice in EUR, packing list with HS codes, EUR.1 movement certificate where applicable, and a commercial invoice with the Serbian exporter's PIB. The customs clearance service handles UK-side import paperwork through our London freight partner.
ExCeL London is a controlled venue with a marshalling yard, and the freight window is normally limited to slots in the two days before the show opens. We reconfirm the slot with the venue logistics team the week before and label every carton with the stand number, hall, and named consignee. Hotel or local warehouse delivery is sometimes the safer option when the freight window collides with the team's travel day.
Currency and payment are quoted in EUR by default with RSD conversion on the invoice at the NBS middle rate on the day of issue. Serbian clients that invoice through PKS-recognised exporters can use the standard 30/70 milestone structure: 30% on order confirmation, 70% on pre-shipment inspection.
ExCeL London sits on the Royal Victoria Dock, about forty-five minutes from central London by Tube and roughly the same from London City Airport (LCY). The venue has its own freight marshalling yard with restricted access hours during the show. Serbian exhibitors usually fly from Belgrade Nikola Tesla Airport (BEG) via a short European connection, with London Heathrow (LHR) as the typical arrival airport.
The iGB Live exhibitor manual specifies the badge types and access hours for the setup days. We do not invent badge types or freight slots — we read the manual and follow it. Where a detail is not in the manual, we leave it at city level and flag it for the client to confirm with the organiser.
For the merchandise programme itself, the most requested items in recent iGB Live editions were branded water bottles, lanyards, conference totes, and notebooks. The UK-flair tier — premium pens, leather-look portfolios, branded cardholders — moves up the list for UK-facing operator stands. We propose the split based on the stand size and audience tier rather than a flat ratio.
Most Serbian clients we work with for iGB Live London are repeat exhibitors — operators, suppliers, or affiliate networks that have a fixed stand size, a booth team of two to six, and a tight production window. The merch programme usually sits with the marketing lead or the regional sales director, and the production schedule needs to fit around the team's travel to London.
We run the project from our project management desk in Belgrade, with weekly status calls and a shared folder for artwork, proofs, and shipping documents. The on-site contact in London is usually the same person year-on-year, which simplifies the consignee and freight handover.
For Serbian iGaming teams that attend iGB Live London under multiple brand names, we coordinate the merchandise split between the operator brand and the supplier brand, with separate packing lists and separate invoices. This is the most common arrangement for operators that run several supplier brands in parallel.
We do not promise official partnerships, speaker slots, or media passes. What we do promise is the merch programme being on the stand when the doors open, packed by recipient tier, with the Serbian company's branding on every item.
Eight weeks before the show gives the safest choice of products and branding methods. Shorter programmes are possible when stock is available in Europe and the ExCeL freight window is open, but the cost is usually higher and the selection narrower.
Yes, when the organiser or venue has confirmed the delivery window, freight route and named consignee. The freight slot at ExCeL is usually limited to windows in the two days before the show opens.
Yes. Staff apparel, general giveaways, qualified-lead gifts and VIP kits are packed and labelled as separate allocations. We label each carton with the tier, the recipient count, and the on-site contact.
No. Corp-Merch is an independent supplier that helps participating companies prepare their own merchandise. We do not organise, sponsor or represent iGB Live, and we are not affiliated with the event's owner or ExCeL London.
Corp-Merch is an independent supplier to participating companies. This page helps Serbian iGaming teams prepare their own merchandise for iGB Live London 2027; it does not represent the organiser, the venue or any sponsor. iGB Live and ExCeL London are referenced for event identification only.