The Serbian tech sector in 2026
The Serbian tech sector is concentrated in Belgrade (New Belgrade, Savski Venac, Dorćol) and Novi Sad (Liman, Detelinara), with a smaller cluster in Niš. The sector spans the international tech and IT services companies (Microsoft Development Center Serbia, Google Belgrade office, Yandex Belgrade, EPAM, Endava, Seven Bridges, HTEC, Asseco SEE, Comtrade, DataPrint, Saga, Levi9, P3, Continental ADAS development, Daimler development, Bosch development), the leading Serbian SaaS and product companies (Yettel, A1, Telenor, the fintech tier), the iGaming cluster around Belgrade and Novi Sad (the operator and affiliate networks around MaxBet, ADMIRAL, Meridianbet, Mozzart, Soccerbet and the international operator offices), and the hardware and embedded-systems companies.
Merch programmes in the tech sector split into four recurring workstreams. The first is onboarding kits for the first 30 to 100 hires — branded apparel, branded drinkware, branded stationery, branded tech accessories, with HRIS-driven personalisation. The second is booth apparel and event giveaways for the team's annual anchor events (Belgrade Tech Week, Sinergija, Webrazzi Summit, regional meet-ups) — polos, hoodies, tote bags, water bottles, small hardgoods, with the team's brand on every item.
The third is partner and customer kits for the team's field-marketing work — partner conference kits, customer conference kits, partner-day kits, customer-loyalty kits — typically 100–1,000 units per event, with bilingual (Serbian + English) packaging. The fourth is international event merch for the iGaming and SaaS clusters — merchandise for ICE Barcelona, SiGMA Europe Malta, IGB Affiliate Barcelona, IGB Live London, Web Summit Lisbon, SaaStock — produced in Belgrade and shipped to the European venue.