Type × Occasion: 197 articles on product types and occasions

How to read this matrix

A matrix page answers one buying question: given this product and this situation, what do we actually make, with which decoration, and at what minimum? Read it as a decision aid, not as a catalogue. The answer changes with the substrate — a ceramic mug takes a pad print or a laser mark that a cotton tote will not take — and these pages separate those cases so you do not have to hold several method specifications in your head at once.

This group fixes the occasion and varies the product. Each of the 197 entries pairs one product type with one moment — an onboarding round, a conference, a client gift, a seasonal programme — and states what that event usually asks for, which decoration suits the material, the minimum order quantity per item, the production lead time, and the delivery date that has to hold. Start from the event, read the products it usually carries, and use the method group when the material decides the technique.

The two other groups answer different questions and are listed below: Method × Type fixes the decoration method against a product type, Type × Industry pairs a product with the sector that buys it. Together with this group they form the complete Matrix index.

• Method × Type — 79 articles
• Type × Industry — 506 articles